Build
Fixed quote per project
Figma to WordPress, shipped under your name.
- Pixel-accurate builds from Figma, XD or a brief
- Custom blocks your client can edit safely
- WooCommerce, memberships, migrations
- QA'd for speed, devices and accessibility
We build, maintain and grow your clients' WordPress sites under your brand. Your clients never know we exist.
- NDA on every partnership
- Your brand on everything
- US hours, Eastern time
What we work with
Everything WordPress touches. And whatever your clients run next.
Builders, plugins, hosts, security, tracking and marketing tools. If it runs on or next to WordPress, we've shipped it, fixed it or tracked it.
Tools we work with include WordPress, WooCommerce, Gutenberg, ACF, Elementor, Bricks, Divi, Beaver Builder, WPML, Yoast, Rank Math, Gravity Forms, Wordfence, Sucuri, Patchstack, GA4, Google Tag Manager, Server-side tagging, Hotjar, VWO, Cloudflare, WP Engine, Kinsta, SiteGround, HubSpot, Klaviyo, Stripe, and more.
No client logos here, on purpose.
Every partnership runs under NDA. We don't name your clients, show their sites or list your agency without a yes from you. Your clients stay yours.
In numbers
Promises with numbers on them.
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4 hrs
Priority response on Growth care plansPro: 1 business day
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$49 /mo
Care plans from, per site, wholesaleResell at 2 to 3 times
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104
Client sites maintained right now
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92
Average mobile PageSpeed after a Care planGoogle PageSpeed Insights
Sound familiar?
Agency life, minus the WordPress fires.
Things agency owners told us before we started working together. Scroll down and watch them get crossed off.
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Our developer just quit and we have three launches this month.
We plug into your team in 2 to 3 business days. Your launch dates don't move.
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A client's site got hacked overnight, and we heard it from the client.
Firewall, bot blocking, malware and backdoor scans on every site, around the clock. If something slips through, we clean it up and you get the incident report.
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Nobody dares to update plugins, because updates keep breaking sites.
Updates tested on staging first, with visual checks before and after. Patched fast when a vulnerability goes public.
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We sell maintenance, but nobody actually does it until something breaks.
Care runs every month, on schedule. You get a white-label report to forward.
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Freelancers disappear, miss deadlines or need hand-holding.
A team, not one person. Response times in writing, not in good intentions.
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Clients ask for results, and our tracking is a mess.
GA4, server-side tracking and CRO that prove your value. Reported under your name.
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Every rework eats our margin.
Pixel-accurate builds, QA'd before you see them. Signed off once.
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I can't risk a partner contacting my client directly.
NDA first. We never contact your clients unless you ask us to.
Services
Build. Care. Grow. One partner for the whole life of the site.
Pick one, or let them run together: every build launches with a Care plan, and Grow turns the data into results you can show your client.
Care
From $49 per site / mo
Maintenance that actually happens, every month.
- Updates tested on staging, then shipped
- Daily backups, uptime and security monitoring
- Malware and backdoor cleanup included
- Monthly white-label report you can forward
Grow
Audit first then a plan
Tracking and CRO that prove your value.
- GA4 and Tag Manager set up properly
- Server-side tracking that survives ad blockers
- CRO audits and A/B tests
- Results reported under your brand
Compare
Hire, freelance or partner?
An honest look at the three ways agencies cover WordPress. Each has its place; here is where they differ.
| What matters | In-house hireA WordPress developer on payroll | FreelancersProject by project | BlackRidgeWhite-label partner |
|---|---|---|---|
| Monthly cost | $7,700+ salary, before benefits and tools | Varies by project | From $49 per site, or a retainer |
| Time to start | No: Weeks to months to hire | Partly: Days, if they are free | Yes: 2 to 3 business days |
| Cover for sick days and leavers | No: One person, one point of failure | No: They disappear | Yes: A team, always on |
| Security and monitoring | Partly: If they have time | No: Rarely included | Yes: Around the clock, every site |
| Tracking and CRO | Partly: Depends on the hire | Partly: A different specialist | Yes: Built in with Grow |
| White-label reporting | Partly: You build it | No: No | Yes: Monthly, under your brand |
| Never contacts your client | Yes: Yes | Partly: Hard to guarantee | Yes: In the NDA |
| Scale up or down | No: Fixed cost | Partly: Per project | Yes: Month to month |
Requests flow down. Finished work flows up, under your name.
How white-label works
Your client sees you. Only you.
- NDA firstSigned before we see a single file.
- No client contactWe never email, call or message your clients unless you ask.
- Your brand on everythingReports, staging links, emails and hand-off notes.
- Your toolsWe join your Slack, Teams, Asana, Jira or ClickUp.
- You own the codeEverything we build is yours and your client's.
- Clean offboardingAccess, docs and credentials handed back the same week.
Barel, Founder
A note from the founder
I've sat in your stand-ups. For nine years.
Before BlackRidge, I worked inside agencies. I've been the developer at 11 pm before a launch, the one fixing a hacked site on a Sunday, and the one explaining to an account manager why the tracking didn't match the ads.
BlackRidge is the partner I wanted back then: one that knows your client is your client, answers on time, and makes you look good without ever stepping into the room.
If that's what you need, I'd like to hear about your agency.
BarelFounder, BlackRidge
- 9 yrsInside agencies before BlackRidge
- 150+WordPress sites shipped
- ETWe work US Eastern hours
Care plans
Wholesale prices. Built to be marked up.
Per site, per month, in US dollars. Priced so you can resell at two to three times and still save your client money.
Essential
Brochure sites that need to stay safe and fast.
/ site / mo$49 per site per month
Suggested resale$98–147
Response in 2 business days
- Weekly updates, tested on staging with visual checks
- Daily offsite backups, kept 30 days
- Firewall, malware scans and hack cleanup
- Uptime checks every 5 minutes
- Monthly white-label report
- 15 minutes of edits
Pro
Business sites your clients rely on every day.
/ site / mo$99 per site per month
Suggested resale$198–297
Response in 1 business day
- Everything in Essential
- 60 minutes of edits
- Speed tune-up every quarter
Growth
Lead-gen and ecommerce sites where every visit counts.
/ site / mo$199 per site per month
Suggested resale$398–597
Response in 4 business hours, emergencies 7 days a week
- Everything in Pro
- 120 minutes of edits
- Uptime checks every minute
- Backups before every update, kept 90 days
- Monthly speed and Core Web Vitals report
- Monthly security review
- Quarterly review call
No setup fees. Month to month. Minimum 5 sites; WooCommerce and membership sites +$30. Every plan includes NDA, white-label reporting and zero client contact.
FAQ
Questions agencies ask before the first call.
Straight answers on NDAs, client contact, billing, time zones and what happens if you leave.
White-labelWill my client ever know you exist?
No. We sign an NDA before we see anything, we never contact your clients unless you ask us to, and everything we send carries your brand: reports, staging links, emails and hand-off notes.
White-labelWho owns the code and the accounts?
You and your client do. Everything we build is yours, hosting and licenses stay in your or your client's name, and we work with the access you give us.
Working togetherHow do we talk day to day?
In your tools. We join your Slack, Teams, Asana, Jira or ClickUp, or work from email if you prefer. You get one point of contact who knows your projects.
Working togetherWhat hours do you work?
US Eastern business hours, Monday to Friday. Response times are set by your plan: 2 business days on Essential, 1 on Pro and 4 business hours on Growth.
Working togetherWhat if a site goes down at night or gets hacked?
Monitoring runs around the clock and alerts us first. Malware and backdoor cleanup is included on every plan, and you get an incident report to share with your client. If a site goes down or gets hacked, Growth plans get us working on it within 4 hours, 7 days a week. On Essential and Pro we start the next business day, or straight away for $149 per out-of-hours call.
BillingHow does billing work?
Care plans are billed monthly per site, with no setup fees and no long contract. Builds are a fixed quote, and retainers are billed monthly for a block of hours. You bill your client however you like.
BillingCan I resell at my own price?
Yes. Our prices are wholesale and built for a 2 to 3 times markup. We never publish what your clients pay, and we never talk pricing with them.
White-labelWhat happens if we stop working together?
A clean hand-off the same week: access returned, credentials rotated if you ask, and documentation written for whoever takes over. The NDA keeps applying after we part.
Working togetherCan you design the site too?
Yes. White-label design in Figma: two concepts, three revision rounds, up to 10 page designs for $1,290, or $2,490 together with a Business site build. Everything is delivered under your brand.
From partner agencies
In their words. Names kept private.
01 / 02
Maintenance used to be the part of the business we dreaded: too much time, too little profit. BlackRidge now looks after 49 of our client sites, every report goes out under our brand, and care is finally a line we make money on.
Operations DirectorDigital marketing agency
When BlackRidge quotes a build, we know the price and the launch date, and we can promise both to our client. Sites arrive clean and fast, 90+ on mobile. They look after 55 of our client sites and haven't missed a deadline.
Managing PartnerBranding and web agency, 15 people